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Exam 9: Product Concepts

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Question 71

True/False

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An elementary school teacher purchased a ream of art paper,a box of crayons,and some modelling clay.These products could be classified as either business goods or consumer goods,depending on the teacher's intended use.

A) True
B) False

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Question 72

Multiple Choice

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James Hardie began selling fibre cement siding products in the United States in 1989 to leading builders,lumberyards,and home improvement centres.Even though ads guaranteed the product would not rot or crack for 50 years,many builders hated the product.It was heavy to install,and it showed every flaw in a bad framing job.In 1997,Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong,weather-resistant materials.Soon consumers began asking their builders or remodellers to use the product.Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines.By 2000,the Hardieplank was the number-one brand siding in North America.James Hardie is now the third-most-recognized brand of building material in the world. -Refer to Hardie Siding Products.What type of warranty is Hardie offering in its promotions?

A) implied
B) responsive
C) intangible
D) express

E) B) and D)
F) None of the above

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Question 73

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Chef's Catalogue built its reputation on selling the highest-quality baking ingredients.The catalogue retailer has added a line of fine kitchen tools and wants its customers to think of the retailer as a place to buy everything needed to bake the finest breads and desserts-not just for buying the ingredients.The marketing term for changing consumers' perceptions of the Chef's Catalogue is segmentation.

Which of the following is one of the functions of universal product codes (UPCs) ?

Ever wonder how video game dragons were created? Or ask yourself how the makers of the movie Perfect Storm created and filmed those gigantic waves? The same computers that created these images have also helped design everything from jumbo jets to an ice-cream-bar shape that minimizes melting in the midday sun.And by giving doctors ways to locate tumours with pinpoint precision,these machines are instilling new hope in victims of once-inoperable brain cancer.It's all the work of the most magical computer maker on the planet,Silicon Graphics,Inc.(SGI) .From movies to molecular science,interactive TV to hyperactive video games,the digital imagery conjured up by SGI technology is pushing the computer industry into a new dimension-the third one,to be exact.Its engineering workstations and computer servers transform reams of data into 3-D images.In an industry marked by huge hype,SGI is the genuine article-a truly innovative company with clearly unique products. -Refer to Silicon Graphics,Inc.SGI wants to create a three-dimensional firearms training system by using the same computer technology it currently uses.This training system would simulate actual situations by projecting images on screens and allow police SWAT teams to practise their responses.What would it be an example of?

When a company markets several different products under the same brand name,how is it referred to?

What is the term for the part of the brand that can be spoken?

Which of the following statements best describes planned obsolescence?

The introduction of Tide Simple Pleasures,a laundry detergent inspired by the natural essences of vanilla and lavender,is an example of which of the following?

What are the two types of shopping products?

When Kirby wanted a gas barbeque for his patio,he visited The Home Depot and Canadian Tire,as well as three other stores that specialize in outside furnishings,in order to find the one with just the features he wanted.If Kirby represents a typical barbeque buyer,which type of good are barbeques?

One of the leading manufacturers of choir robes has added a fire retardant chemical to the fabric it uses in making the robes.The company has not changed its prices.What type of modification is this?

Supermarket chain Albertsons has rolled out Essensia,a product line consisting of cookies,crackers,frozen foods,and frozen desserts "only available at your local store." The Essensia brand,which is owned by Albertsons,is an example of which type of brand?

When a product name becomes generic,what will happen next?

James Hardie began selling fibre cement siding products in the United States in 1989 to leading builders,lumberyards,and home improvement centres.Even though ads guaranteed the product would not rot or crack for 50 years,many builders hated the product.It was heavy to install,and it showed every flaw in a bad framing job.In 1997,Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong,weather-resistant materials.Soon consumers began asking their builders or remodellers to use the product.Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines.By 2000,the Hardieplank was the number-one brand siding in North America.James Hardie is now the third-most-recognized brand of building material in the world. -Refer to Hardie Siding Products.Hardieplank siding is best described as which type of product?

Inez believes makeup is the most important part of her wardrobe.She spends considerable time comparing the prices,skin tones,and colour options available at various cosmetics counters in department stores.For Inez,makeup is a convenience product.

Which of the following is an example of a product's tangible feature?

A product may be defined as everything,both favourable and unfavourable,that a person receives in an exchange.

What is a legal term indicating the owner's exclusive right to use a brand name or other identifying mark?

Due to the fact the Honda Insight (a hybrid car) has never caught on with buyers,Honda decided to stop manufacturing the car in 2006.This will allow Honda to concentrate its resources on more profitable vehicles.Which of the following terms best describes this?